Corporate social responsibility is a term that individual and company has to perform to maintain a balance between the economy and the ecosystems. A trade-off can exist between economic development, in the material sense, and the welfare of the society and environment. Corporate social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations, but also to everyone whose any action impacts the environment. Social Responsibility is about giving back to the communities that keep your business in a good position, maybe even ones beyond your reach. Having a social commitment and good culture allow employees know they are working for something that good and with a high impact. Business becomes something far from dimensional and more importantly, it cares about people.
As you already have noticed, we like to show you different great references and examples of what means to be a very responsible company or brand. We do this for you to have the best examples and know how to act when creating your brand or company’s CSR campaign. Today, we will show you three good cases for you to consider:
- Toms“One for one” motto is a very popular phrase. They have recently upped the ante by donating a part of their sunglass sales to vision care for children in need. However, this is not just consumers that are involved in this social action for good, there are also employees involved. Toms’ employees participate in an annual Shoe Drop where they travel and donate a variety of goods to children. Their careers page specifically calls for employees that want to change lives and be a part of a movement.
- The Promise of Health Care is one of the tasks created and developed by Johnson & Johnson regarding their CSR activities. The company believes the best health care systems put the needs of people first.
- Forever 21 Vendor Audit Program. While many of the brand’s vendors have worked with Forever 21 for a number of years and are trusted, all suppliers and vendors must provide factory contact information and all factories must participate in the audit program as part of the company’s CSR actions.