Social Responsibility is about giving back to the communities that keep your business in a good position, maybe even ones beyond your reach. Having a social commitment and good culture allow employees know they are working for something that good and with a high impact. Business becomes something far from dimensional and more importantly, it cares about people. People want to do things that matter; companies that encourage employees to participate in volunteerism and giving back all efforts are creating fulfilling environments to work in.
All businesses have great and unique opportunities to reward to communities in a way that develops and amplifies the intentions of employees and the company’s vision and mission.
Let’s see some of the best companies that have great campaigns on Social Responsibility.
- PG&E works very well serving the communities of California. On Earth Day employees help clean and restore 18 state parks. They are members of Habitat for Humanity and volunteer by providing solar panels on new Habitat homes. Employee volunteerism hits inside the home as well by participating in various food programs providing those struggling to make ends meet with care packages and thousands of pounds of groceries.
- General Electric’s employees volunteer over 1 million hours per year. All donations from the GE foundation have supported senior centers, children with autism, literacy programs, and neglected urban spaces among many other programs. On Global Community Days, GE coordinates company-wide to address urgent projects around the world.
- Toms “One for one” motto is a very popular phrase. They have recently upped the ante by donating a part of their sunglass sales to vision care for children in need. However, this is not just consumers that are involved in this social action for good, there are also employees involved. Toms’ employees participate in an annual Shoe Drop where they travel and donate a variety of goods to children. Their careers page specifically calls for employees that want to change lives and be a part of a movement.
- Deloitte employees have the opportunity to lead and attend conferences that provide training on volunteerism and non-profit organization. Deloitte has a keen awareness that training employees on skills based volunteer programs and running functional non-profits has the ability to have long term effects rather than simply taking an employee volunteer trip.
- IBM truly believes in corporate citizenship. Their social good projects extend across issues and needs of the society. Employees volunteer in environmental efforts, community economic development, education, health, literacy, language and culture. Their volunteer initiative goes all year long; it is called the “Celebration of Service,” logged over 3,00,000 hours of service. IBM has also established, “On Demand Community,” enabling employees and retirees to find volunteer opportunities, through trainings and placement.
Remember that social good initiatives are one of the ways that you can show a job candidate what it is like to work at your company. Candidates want to know they work for a company whose values are aligned with their own. These 5 companies above are proof that corporate social responsibility is not just a word.