Kellogg Company is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg’s produces cereal and foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods.
Kellogg Company seeks to nourish families so they can flourish and thrive. That is the company’s purpose, and they aim to fulfill that purpose in responsible and sustainable ways. The social responsibility of this company is present in:
As a global food industry leader, it is constantly looking for new ways to nourish and delight its consumers. From breakfast foods to snacks to frozen meals, its products appeal to a broad variety of tastes and nutrition needs.
Part of the approach to product development is a focus on improving the nutritional value of their foods. Whether they are increasing nutrients and ingredients that consumers want more of and need or reducing those they want less of, the company holds fast to one key objective: offering great-tasting foods that people love while making, marketing and selling them safely and responsibly. The company is also committed to informing consumers about nutrition so they can make informed choices about their food purchases.
Environmental stewardship is a major element of Kellogg Company’s corporate responsibility strategy.
They have been working for years to continually improve their environmental performance and conserve natural resources in the facilities where their foods are made. Specifically, they have been dedicated to reducing energy use, greenhouse gas emissions, water use and waste sent to landfill.
At Kellogg Company, they have a rich history of community investment. W.K. Kellogg, considered one of the foremost philanthropists of the 20th century, gave away virtually all of his wealth.
More than 100 years later, their founder’s legacy of generosity has evolved into a holistic strategy that focuses on global hunger relief, with an emphasis on breakfast. Breakfasts for Better Days™ signature cause, which launched in 2013, aligns with their business as the world’s leading cereal maker.
Through many generations, Kellogg consistently supported numerous charities and initiatives that were doing critical work in the communities. In 2012, the company refocused their philanthropic giving to take better advantage of its strengths as a food company. By implementing a single, long-term charitable cause, they are using their resources more effectively to make a difference.
In the first two years of the Breakfasts for Better Days™ initiative, Kellogg Company and the Kellogg Company Fund donated more than 900 million servings of products, of which more than 500 million were breakfast foods. This puts the company well on track to reach 1 billion servings by the end of 2016.
Kellogg Company is made up of thousands of employees working on six continents, performing many different jobs in areas ranging from manufacturing and distribution to retail and business management.
What binds the company all together is its shared vision to enrich and delight the world through foods and brands that matter. To that end, the company has developed programs and policies that prioritize workplace safety and employee engagement.