Rafael Nuñez Aponte – Reputation Levels: The Best and the Worst CSR Campaigns

A company’s reputation is created not only by the products it sells or manufactures but also by the decisions that company makes in times of crises. At this point, companies put in practice all their creativity, resources and tricks to take advantage of the social phenomena to transform bad moments into great opportunities. Today, we have prepared this post to show you the best and the worst companies and its CSR performance. See more bellow!

Tech companies, in general, seem to have the best reputations; on the other hand,  financial and oil companies are usually the ones with the worst reputation. Companies, with the worst reputations, are scored especially poorly when rated on whether they have high ethical standards and could be trusted to do a good job. As an example of this, take a look at the performances of JPMorgan Chase, Exxon Mobil and General Motors.

Rafael Nuñez Aponte - Reputation Levels: The Best and the Worst CSR Campaigns

Rafael Nuñez – Quality, Service, Reliability

We also remember the bad reputation of American Airlines a few years ago. Along with much of the airline industry, American Airlines slashed its employees’ pay and eliminated many jobs. On a Glassdoor survey, only 37 percent (%) of the airline’s employees approved Thomas Horton’s performance. American Airline’s parent company, AMR, filed for Chapter 11 bankruptcy back in 2011.

On the other hand, CSR campaigns such as the one launched by PG&E works as a good example. That company makes efforts to serve the communities of California. On Earth Day employees help clean and restore 18 state parks. They are members of Habitat for Humanity and volunteer by providing solar panels on new Habitat homes. Employee volunteerism hits inside the home as well by participating in various food programs, this way those struggling to make ends receive care packages and thousands of pounds of groceries.

Another good example of great ideas is General Electric’s employees volunteer programs, that has results of over 1 million hours of volunteering efforts per year. All donations from the GE foundation have supported senior centers, children with autism, literacy programs, and neglected urban spaces among many other programs. On Global Community Days, GE coordinates company-wide to address urgent projects around the world.

Rafael Nuñez Aponte - Reputation Levels: The Best and the Worst CSR Campaigns

Rafael Nuñez hacker – Succesful people

 

-Rafael Nuñez Aponte