Digital marketing as
we know it is changing more and more to mobile devices. For
that reason, brands and businesses are rushing to develop strategies that reach
those spaces where consumers are, that is, Smartphone.
As a matter of
facts, the influence of mobiles devices is so tremendous that, for most
companies, it is much more convenient to generate strategies that lead
user to apps and not to web pages. The former is
the point of encounter in which clients are more comfortable consuming.
How can you transform those ‘old-fashioned’
web visitors in ‘updated’ app users? A recent
article published on Merca20 offers the solutions in 5 suggestions very
easy to follow. Let’s see:
- Track users: The first step
to transform web page users to app user is to track them. It means getting
information from the people. Their navigation habits and time invested on apps.
With that information you can create a strategy that motivates people to use
the mobile platforms developed by the brands.
- Create content value: The brand
needs to create a value proposal that highlights why the consumer should use
the mobile app, and what differentiates it from the competition’s platform. Is always good to remember that a value
proposal is considered effective when it guides all business decisions, even
the app’s design.
- Interact with the user in more personal level: Once
the number of mobile app users increases, brands have to make sure users
continue to use it. Achieving that means to leave aside general communication
such as massive e-mail campaigns. Instead of that, brands need to bet on customer
engagement, and more personalized communications.
- Optimize your magnetism: This
has to do with the competition there is in the market. On this regard, is
necessary to optimize what is attractive about a brand’s app, to make more
‘charming’ so people spend more time on it. How? By promoting positive reviews,
making promotions, or press notes. These are effective measures to boosts the
number of downloads, for example.
- Develop a community: Finally, it needs to be considered creating a strong community, being ‘community’ a space where the customers and the business interact with one another, and create relations based on common aspects.