Rafael Nunez Aponte: Manufacturing CSR at Timberland

Timberland LLC is manufacturer created in the US and retailer of outdoors wear with a focus on footwear. Timberland footwear is marketed towards people intending outdoor use. The company also sells apparel such as clothes, watches, glasses, sunglasses and leather goods. Timberland’s corporate headquarters are located in Stratham, New Hampshire, and it also operates from offices in other parts of the world.

As many companies and brands we have shown before, Timberland has a great variety of activities and actions taken in order to benefit society and environment. All that can be verified in their different areas of responsible work: services, products, factories and climate. See more below.

Timberland’s commitment to sustainability was born nearly 40 years ago, and it continues today with the same effort, but with new and more initiatives and ideas. This is a core belief that business can create positive impact in the world.

  • Products and commitment:
Rafael Nunez Aponte: Manufacturing CSR at Timberland

Eco-friendly package

According to Emily Alati, director of materials development for Timberland, the company tries to put the most environmentally responsible materials possible during the creation of their products. They have created material options to substitute for virgin raw materials where possible to meet this goal.

One of those materials is recycled polyethylene terephthalate, which we can also know as recycled PET; it is the plastic used to make water and soda bottles. Today, many Timberland products may be manufactured with everything from linings, laces, uppers and insulation, to faux shearling and even the backing of faux fur.

  • Service:

Engaging Communities. Once a modest family business, Timberland has grown into an important big company; and they owe a lot of success to the people and places around the world where they set up shop. That is why engaging citizens, employees, and consumers through community service have always been a priority for this company.

  • Factories and workers:
Rafael Nunez Aponte: Manufacturing CSR at Timberland

Eco-conscious materials

As part of Timberland’s Sustainable Living Environment (SLE) program, the supplier sustainability team of Timberland use important periods of time in interacting and giving prominence to factory workers and managers to understand if they are able to meet basic needs and if factory employment is helping to improve their lives. Understanding the causes of worker stress is critical for assessing worker needs and helping the suppliers of the company be more productive and profitable.

At Timberland, they know that more than 50% of lost workdays each year can be attributed to stress. Occupational stress has causes beyond working conditions, as conflicts between the demands of workplace and home life are increasingly common, which Timberland discovered when interviewing workers at Timberland’s contract factories.

  • Responsibility with the climate:
Rafael Nunez Aponte: Manufacturing CSR at Timberland

Some responsible measures

From shipping Timberland’s products, to running their offices, to lighting stores, there are a lot of things Timberland does that contribute to decrease to global warming issues. The company is always taking steps to reduce its climate impacts and finding ways to encourage its partners to do the same. The distribution facility of Timberland in Almelo, Holland, proves once again that eco-conscious choices can also be smart business choices. Today, the company is more efficient than ever before, since it ships out products faster and with less impact to the planet.