The brand Victoria’ss Secret is part of the Limited Brands Company, which employs more than 90,000 associates worldwide, and is parent company to Victoria’s Secret, Bath & Body Works, La Senza and Henri Bendel.
As part of the company Limited Brands, Victoria’s Secret states its responsibility in four areas: environment, community, inclusion, labor practices and product information.
· Environment: the company believes in doing what is right in its industry, their community and the world. This includes conducting the business in an environmentally responsible way. To this end, at Victoria’s Secret, they are always looking for ways to reduce their environmental impact.
· Community: for the company, it is important how they do their work, and that includes making the world outside of work a better place. This is why for more than 40 years the company remained dedicated to improving the communities where they do business and focused on making a positive difference in the lives of their associates, customers and the global community at large.
· Inclusion: the supermodels and the fashion shows. They all speak for themselves. However, behind the glitz and the glamour, there is a team of dedicated associates from a variety of backgrounds that bring a diverse set of skills, talent and abilities together to ensure that the products they make and customer service they provide fulfill their customers’ expectations.
· Labor practices: we all share a responsibility for improving the world in which we live. Honesty, integrity and fair treatment of associates, customers and suppliers are fundamental values. The company insists that its business be conducted according to ethical standards that it can point to with pride.
· Product Information: Victoria’s Secret’s mission is to make customers feel sexy, sophisticated and forever young. And they are committed to deliver on this promise by providing high-quality, safe and effective products.
The Detox Campaign
As an environmental friendly company, Victoria’s Secret agreed to eliminate all hazardous chemicals from their supply chains and products by 2020, after signing the Detox Campaign, created by Greenpeace.
The Charity Show
One show, one stage and more than $1.1 million raised for non-profit organizations, both in and outside of the US. The 2012 Victoria’s Secret Fashion show featured much more than high heels and teen sensation. The proceeds from the charitable donations of more than 50 donors, support organizations such as American Cancer Society, Dance 4 Life, Safe Horizon, World of Children and many more.
The Pelotonia Event
Pelotonia’s mission is to fund life-saving cancer research. Pelotonia is a three-day experience that includes a weekend of cycling, entertainment and volunteerism. Thanks to its generous sponsors, Huntington Bank, Limited Brands Foundation, Richard and Peggy Santulli, American Electric Power Foundation and Nationwide Insurance, Pelotonia is able to direct 100 percent of every dollar raised to cancer research at The James.
Victoria’s Secret and its Angels, Alessandra Ambrosio, Candice Swanepoel, Lily Aldridge, Lindsay Ellingson & Erin Heatherton cycled away at the first-ever Supermodel Cycle fundraiser held at SoulCycle in New York which brought in more than $100,000 for Pelotonia.