In the modern business world, providing a great product and shopping experience will only get you so far. Today, companies that really want their customers to keep coming back have to apply methods and strategies to let them know that their money will be doing some good.
Many businesses recognize the importance of being socially and environmentally conscious, and will often advertise charitable initiatives, such as annual fundraisers for a cause, or a volunteer project their staff worked on. But companies that incorporate social responsibility into their business model prove that a dedication to these initiatives goes a long way, both for the cause and their reputation. Here we present you 4 different examples of companies and campaigns for you to have the best references in this topic:
- Fashion Project – If you have ever donated some old clothes by dropping them into a public collection bin, you know that it’s nearly impossible to discover the impact your donation may have had. Fashion Project, a “re-commerce” platform that allows consumers to donate and shop for secondhand clothes, offers people the opportunity to make a tangible difference with their donations and purchases.
- SurveyMonkey – It is best known for its easy-to-use survey creation software, but the company’s service, Audience, was created as a way to give back to deserving causes. Instead of offering cash and prizes to survey takers, SurveyMonkey donates 50 cents per survey completion to the taker’s charity of choice.
Also, it is important to mention that some of the world’s largest and most successful corporations are always incorporating good corporate citizenship into their culture. But how are they doing it? How are they benefiting? And how can you follow their leads? Just look at these other two great examples of corporate social responsibility:
- Google. Google Green Program is a corporate effort to use resources efficiently and support renewable power. But recycling and turning off the lights does more for Google than lower costs. Investments in these efforts have real-world effects on the bottom line. Google has seen an overall drop in power requirements for their data centers by an average of 50 percent. These savings can then be redirected to other areas of the business or to investors.
- Xerox. This printing company has multiple programs for donating and supporting programs for social responsibility. Their Community Involvement Program encourages it by directly involving employees. Since 1974, more than half a million Xerox employees have participated in the program. In 2013 alone, Xerox earmarked more than $1.3 million to facilitate 13,000 employees to participate in community-focused causes. The return for Xerox comes not only in community recognition, but also in the commitment employees feel when causes they care for are supported by their employers.
Finally, people can be always informed about CSR thanks to The International Organization for Standardization that will encourage voluntary commitment to social responsibility and will lead to common guidance on concepts, definitions and methods of evaluation. The standard describes itself as a guide for dialogue and language, not a constraining or certifiable management standard.