Corporate social responsibility should be present in almost every committed company or individual with a deep sense and interest on social issues, environment and other needs of our today’s world. Because we know you are part of those committed people, we brought today some great recommendations for you to make interesting researches and readings about CSR. These books are a good beginning to start knowing more about what actions we can do from our space. See more bellow!
Responsibility: The Many Faces of a Social Phenomenon by Ann Elisabeth Auhagen; Hans-Werner Bierhoff
This text shows the discussion about responsibility and whether is a characteristic of fundamental importance for the survival of modern democratic structures. It represents a collection of psychological, philosophical and evolutionary approaches to the topic.
Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy by A. Coskun Samli
In this book, we can see how marketing can achieve amazing profits and higher quality of life for the people in the society just by being socially responsible. According to the author, the objectives can be accomplished by being proactive, consumer oriented and by considering consumers’ well-being as the highest priority.
Ethics and Corporate Social Responsibility: Why Giants Fall by Ronald R. Sims
This book has as an objective to enhance our understanding of the causes of ethical fails in an era when ethical missteps can often lead to corporate bankruptcies or worse. A great reading recommendation for those who are starting to become an entrepreneur.This book leads you to ask yourself questions like: should the ethical policy take precedence over the financial aspects? Should policies be inclusive or exclusive? What percentage of a company’s income has to come from unacceptable sources before the source is excluded? By reading this book, you will start looking our world as an opportunity to socially responsible investment from the perspective of the institutional investor, who will be led through the complex dilemmas of socially responsible investment with practical examples and advice.
By [Rafa Hacker].