For many people, Corporate Social Responsibility is a fundamental aspect when considering which brand or institution deserves their investment, attention and time. A company known for being responsible and committed with the world, the society and the environment will have more chance to be successful. Today, we prepared two easy tips as a recommendation for you in case you do not know where to start to create your company’s CSR programs. See more bellow.
- Start by promoting all your effort: brands, with their advertising budgets, have a big opportunity to educate consumers about important causes and issues and the nonprofit organizations that are making a difference. The idea here is to learn how to distinguish the cause area you are impacting, the charity with which your company is collaborating, and the tangible, measurable impact that is being made.
- See the concern and turn it into actions: we normally see news stories that describe a problem or crisis. We feel compassion, but we have no idea on how to contribute to the solution. This is the moment that brands have a unique opportunity to connect with people. Imagine this: you are reading an online report about homeless people. What if, merely by sharing that story, you could prompt a donation to a local homeless people’s organization, courtesy of a sponsoring brand? That is awareness to action, in real time and at no cost to you.
- Donating has to be really easy: you do not have idea about how powerful can be a social good campaign based around simple and little actions – sending a text message, for example. New CSR models are meeting this challenge with new funding sources that avoid asking consumers for their earned money; they simply ask if they care, and the brand funds the social impact.
By Rafa Hacker.