Your enterpreise must always work with a close relationship with the community. Everyone must know what your company does and the positive changes you are doing. If your community does not see a change, well, you need to start fixing some things. The first one is to have a means of promoting yourself. Everyone must know you and have a reference of you everytime they think about the kind of products you offer. By doing this you are attracting potential clients and, of course, more revenue to your numbers. Every member of your community can contribute in this matter.
But money is not everything.You should always think beyond those paper bills. Think about the influence you can have among the members of your community. Think about those scourges people have been worrying about and you could perhaps solve. For example, if they have a problem regarding the food system of the local school, why not sell them your products with a special price to schools? Why not host and sponsor events promoting a healthy meal? This may seem as losing regarding the economic aspect but if you stay with this aspect you may not be thinking on the long term. Progress is about a mutual change between the buyer and the seller. Nowadays this contact is more integral. It is not about purchasing products, it is about making a bond with those who crave for what you do.
You can also do some charity work. You can make contests to reformate your image. You will boost the career of an unknown artist and you will have a more attractive image to the public. An image that comes from the community. An images that knows stories and thatwants to say something about the realities of its inhabitants. Think about it now.