Thousands of circuses use animals under terrible and illegal conditions around the world. Many of our important environments in the Planet are being negatively affected by the extinction of several animal species every year. Even though it looks little, the effort some companies and institutions are doing to reverse those bad numbers and data is important and huge. Today, we brought some great campaigns created for big brands and institutions for you to be inspired and change the way you may be acting. Keep reading and know more.
Lovely pictures that say more than we can imagine; this campaigns is calling our attention and says “adopt a dog” at the The Humane Society of Utah. The photographer Guinnevere Shuster took lovely pictures to these dogs in a photo booth style, showing the playful and happy side every dog could have the chance to express. These photos are shared on the Utah Humane Society’s Facebook along with fun facts and personality traits and have helped many of subjects find their forever home.
The Shelter Pet Project is campaign in which the Humane Society of the United States, Maddie’s Fund and the leading producer of public service advertisements collaborated together. The objective was to make adopting a pet the first thing people think to do when they decide to bring an animal home. The Shelter Pet Project website allows people to easily search for shelters and adoptable pets in their area while learning about the plight of homeless animals.
These advertisements illustrate to the viewer the cruelty behind circuses by placing them on an animal’s point of view and using elements such as tone, mood, and word-phrasing to discourage indifference against the suffering of animals. This advertisement was produced by two Portuguese organizations that are very well known in the animal’s rights community, called the Portuguese League for Animal Rights (LPDA) and Acção Animal.
By [Rafa Hacker].