Sony Corporation, commonly referred to as Sony, is a Japanese multinational conglomerate corporation which headquarter is in Kōnan Minato, Tokyo, Japan. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services.
The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony’s corporate social responsibility activities reflect its philosophy of implementing sound business practices; innovating to realize products, services and content that inspire people; assisting the communities in which the company operates; and helping to shape a better, more sustainable world. Sony believes that these activities both benefit society and enhance corporate value.
The objectives of the company
Today, Sony promotes CSR initiatives, which sets seven main areas of focus:
- Corporate governance,
- human resources,
- responsible sourcing,
- quality and services,
- environment and
- community engagement
All this with the aim of strengthening its operating foundation and continuously enhancing its corporate value.
Some of the areas mentioned before:
Responsiveness and Customer Service:
Sony is taking various steps to improve its responsiveness and customer service capabilities in line with its commitment to respect its customers’ viewpoints in striving to deliver product quality and customer service that exceed their expectations.
Accessibility and Usability is the key aspect of quality at Sony.
The company creates products and services that more people can use easily.
Sony aims to create products and services that people can use with ease-independent of age and disabilities.
Recycling End-of-Life Products:
Sony supports the principle of individual producer responsibility. Accordingly, the company always tries to promote the collection and recycling of end-of-life products and incorporates consideration for recycling into product design.
Diversity refers to a variety of characteristics related to race, ethnicity, nationality, religion, beliefs, disabilities, gender, age, birthplace, sexual orientation, viewpoints and work style, and more. Sony promotes diversity thanks to the Sony Group as a key management strategy by ensuring an inclusive work environment and by recruiting, hiring, training and promoting employees from diverse backgrounds.
Training and Development:
Sony offers what they call on-the-job learning, as well as variety of programs designed to motivate individual abilities and develop specialized skills that are tailored to local needs.
Having a deep regard for diverse experiences and values and recognizing the importance of originality, Sony secures a wide number of employees both from Japan and overseas. Sony is implementing a variety of business initiatives that aims to bring the capabilities of employees into full play, irrespective of nationality, culture, race, gender, or the presence or absence of physical limitations.
Social contribution activities with employees:
Sony believes that employee participation is very important to ensure its social contribution activities which are meaningful. Sony encourages employees to be aware of social issues, constantly promotes in them to deepen their understanding in order to participate in fundraising initiatives, community projects and other activities. Employees with a particular expertise or specialization are encouraged, for example, to lead workshops for local students and children, underscoring Sony’s desire to promote multilevel engagement.