As you probably are used to, posts in this blog tend to encourage the best ideas about Corporate Social Responsibility (CSR) campaigns; we also enjoy providing some great tips to achieve a high excellence level in your campaigns for your company or brand. However, the public and the experts can see a lot more mistakes than correct actions when it comes to corporate sustainability communications and campaigns. Today, we prepared a list of 3 common mistakes your company might be making with its CSR communications. Keep reading and discover how to fix those possible problems.
Defense rather than offense
Some companies are proactive about CSR strategies. You can find it on their website, and in all the outward communications channels. The secrecy which works so well for product launches is lost on the public when it comes to CSR communications. Communicate openly and honestly, and you will not need a defense quite as often.
There is a term for the case where your communication message is not backed up or supported by the actions of other departments: “greenwashing.” When a communications team runs around telling stories about the great things a company does about environment and the planet without really be doing anything real, bad things can happen. In those cases, all department heads need to be engaged and get really deep into the corporate CSR strategy, and communications should reflect only these jointly decided activities.
You do not have idea of how many CSR communications focus on the positive; that is probably great, however, it is also important to be honest when things are not going the way you always wanted. Try reporting your activities, good or bad results, inform the people, otherwise, it is hard to believe you about the good things. We recommend you to be brave and forget about being afraid to share bad news. People, customers and society will probably appreciate your diligence and your honesty.