Creating the Best CSR Campaign with These 3 Tips

Creating the Best CSR Campaign with These 3 Tips

Rafa Hacker: The Welfare of Others

According to a study by Horizon Media’s Finger on the Pulse, more or less 81% of people expect companies to make a public commitment to good corporate citizenship. This fact lets us to the conclusion that when brands and consumers work together to make a difference, positive change can be possible. Nowadays, for brands and companies it is almost obvious that if they want to attract consumers, they have to build a reputation for supporting social causes and initiatives.

Creating the Best CSR Campaign with These 3 Tips

Rafa Hacker: Helping People

Rafa Hacker explains the following tips in order to create the best CSR campaigns:

  1. You have to promote all the effort: brands, with their big advertising budgets, have a big opportunity to educate consumers about important causes and issues and the nonprofit organizations that are making a difference. The tip for businesses is to distinguish the cause area they are impacting, the charity with which they are collaborating, and the tangible, measurable impact that is being made.
  2. Donating has to be really easy: you do not have idea about how powerful can be a social good campaign based around simple and little actions – sending a text message, for example. – There are donation apps such as The Red Cross’text-to-donate that was created after the 2010 Haiti earthquake, which can be taken as a great reference of a good campaign. However, these actions fatigue: from the grocery checkout line to online solicitation, people are constantly asked to give.
  3. See the concern and turn it into action: we normally see news stories that describe a problem or crisis. We feel compassion, but we have no idea on how to contribute to the solution. This is the moment that brands have a unique opportunity to connect with consumers.

    Creating the Best CSR Campaign with These 3 Tips

    Rafa Hacker: Support Others