The Beginning. In 1997, Raymond and Wendy Ackerman celebrated the 30th Anniversary of the founding of Pick n Pay. To commemorate the occasion and to honor the name of Raymond and Wendy Ackerman, as well as to ensure the ongoing philosophy of philanthropy, the Board of Directors of Pick n Pay Stores Limited resolved to set aside a substantial sum of money to create a fund for philanthropic purposes. The Ackerman Pick n Pay Foundation was duly established as a Corporate Foundation.
Corporate Citizen. Pick n Pay was one of the first companies in South Africa to make a strong commitment to Corporate Social Responsibility. This is one of the pillars on which the company philosophy is founded.
For the foundation, being a “Good Corporate Citizen” defines the conduct of Pick n Pay as an organization. The King Report 2002 defines Corporate Social Responsibility as business decision making linked to ethical values, compliance with legal requirements and respect for people, communities and the environment proved by a comprehensive set of policies practices and programs that are integrated throughout business operations and decision-making processes that are supported and rewarded by top management.
Corporate Social Investment relates to financial and non-financial investment in socially responsible initiatives. This implies that through using company assets a return would be expected. These returns may not necessarily be financial, but need to relate back to the Mission and Objectives of the Foundation to reflect the success factors.
Some of the initiatives of Pick n Pay are:
· Money Boxes
The Pick n Pay money box program is a corporate social investment program and was started in the stores of the foundation as a way to raise much needed funds for various charities. Their overall campaign message is Your Change can Change Lives and serves to encourage customers to drop their spare change into the money boxes fitted at the till points in store. The spare change is then collected regularly by the store manager and deposited into the money box fund which in turn pays out the funds raised to the charity organizations. Some of the organizations include the QuadPara Association on South Africa and the Sunflower Foundation.
· QuadPara Association of South Africa
The QuadPara Association strives to prevent spinal cord injury, as well as protect and promote the interests of people with mobility impairments by formulating a national policy and strategy, to develop and ensure the full potential and quality of their lives.
· Sunflower Fund
The Sunflower Fund was formed in 1999 in support of the SABMR and was inspired by Chris Corlett and Darren Serebro’s heroic struggle against leukemia. It was formed by parents whose children had contracted leukemia, and in some cases had lost their battle against it. Their aim was to secure financial support in order to increase the number of bone marrow stem cell donors in South Africa.
National Bandana Day is the signature fundraising event for The Sunflower Fund and the easiest initiative for all the people of South Africa to support, having raised, for example, a record amount of over R 2.8 million few years ago.